Science of the Supporter Experience Summer Series

May 24, 2021      Roger and Kevin

This Free Summer Series is brought to you by DonorVoice, the Behavioral Science Fundraising Agency, register here.

Are you ready to come out of lockdown? Not personally (who isn’t?), but professionally? Will your pre-pandemic plan do, or could you benefit from a re-think?

If you’re open to re-thinking and re-imagining your fundraising you’ll want to sign up for this DonorVoice behavioural science fundraising series.  Think of it as Master’s degree- meets-Trade school.  We call it applied theory.

In these short, free, evidence-based talks, the Behavioral Science and Fundraising teams at DonorVoice will walk you through case studies.

You’ll see the science of supporter experience in action with clear take-aways from each session.

Sign up once, attend them all or what fits your need and schedule.

You’ll receive the archived session but only if you register…

  • June 10th: Optimising Acquisition – Ilja DeCoster shares how you can fix your retention problem. Accurately score a new donor’s likelihood to stay or go at point of sign up. Understand why, and what actions you can take.
  • June 15th: Supporter Journeys – Dr Kiki Koutmeridou shares the science of supporter identity. How you can uncover why people support you and what they want, in order to better target, segment and deliver journeys.
  • June 17th: Supporter Motivation – Dr Stefano Di Domenico introduces you to the science of supporter motivation. He’ll train you in the core principles of donor motivation and basic psychological need satisfaction.
  • June 22nd: Integrating Insight into operations – Ilja DeCoster shows how you close the loop from data processing to marketing automation. How to automate live reporting, making it operational and actionable.
  • June 24th: The Science of Philanthropy – Dr Kiki Koutmeridou shares global behavioural science fundraising insights. Both what you can apply and what ‘myths’ to be cautious of or avoid
  • June 29th: The Science of fundraising copy – Charlie Hulme showcases the new ‘Copy Optimiser’. A tool designed to score your copy against what’s known about how people read, process and act on what you write.
  • July 1st: Testing – Dr Kiki Koutmeridou and Charlie Hulme show how you can test thousands of propositions to ensure better answers before going live.
  • July 6th: Legacy – Dr Kiki Koutmeridou will share her research into the science of legacy giving.
  • July 8th: Personalized Persuasion – Dr Stefano Di Domenico guides you through the science and practice of personalized persuasion. This is “next-level” donor segmentation for a truly donor-centric approach to fundraising.

All talks start at 10:30am EST/2:30pm GMT and last approx. 30-45 minutes. Each stand alone and is equally supportive of the series.

These free talks are designed exclusively for charities. Registration is on a first come first served basis. To secure a space please register here.

Roger and Kevin