Seniors And Online Social Nets
Here’s the latest from Pew Internet Research on Seniors use of online social nets.
As of May 2010, 47% of American internet users age 50-64 use social nets like Facebook, LinkedIn or MySpace, and 26% of those age 65+ do so.
These age groups are much slower to try Twitter or other services to update friends on their activities — 11% of those age 50-64 and 5% of those age 65+.
Seniors are especially inclined to use social tools to re-connect with acquaintances from the past and to engage in health-related blogs and online exchanges.
These two older age cohorts are the fasting growing in terms of social net usage, but keep in mind that the base for these cohorts is lower to begin with, whereas social net use is already well-established in younger groups.
That said, the expanding use of social nets by Seniors is a distinct plus for nonprofits, steadily improving the “payout” from investing in these tools for relationship-building.
Tom
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