Should Fundraisers Target Boomers?
Although he was addressing this article to marketers in general, I strongly suspect Matt Thornhill of The Boomer Project would answer nonprofit fundraisers with a resounding "Yes!"
Here are Matt’s reasons for targeting Boomers …
- You will build your career and legacy on their backs. (We thought we’d start with a personal reason to motivate you to keep reading.) [Ed note: That’s Matt speaking.]
- They buy things.
- They try new things.
- They are easy to reach.
- They think they are in the middle of Middle Age.
- They use the Internet.
- They have grandkids.
- They are control freaks.
- They like advertising.
- They are the future.
Matt’s elaborations on each observation are brief and thought-provoking. Worth a quick read.
If you want The Agitator’s "take" on the place of Boomers in the fundraising constellation, take a look at our two white papers on the subject, based in part on our proprietary DonorTrends survey research.
Tom
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