Simply The Best
I’m never disappointed with how Charity:Water goes about raising funds to deliver safe, clean water to those who need it.
Their year-end fundraising campaign is a great example of doing it right.
Here’s a screenshot of the email appeal I received …
Since this is a year-end appeal, and the recipient already knows all about Charity:Water and their modus operandi, what more do they need? And it took all of, what, 20 seconds to capture my interest.
And here’s what I saw when I clicked on the Start A Campaign button …
Sorry, a bit harder for you to read on this Agitator post, but just click on the image to enlarge.
Again, very simple and straightforward.
But if I did want more convincing, it’s readily available, and just as cleanly presented, by simply scrolling down my email.
In short, Charity:Water knows how to carry its water!
Tom
One response to “Simply The Best”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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And they know how to measure and report on the impact of their mission!