Social Media And Event Fundraising
Here is a "must read" report from Blackbaud and Charity Dynamics: Making Event Participants More Successful with Social Media Tools.
The two firms looked at 1750 events with nearly one million participants to answer these questions:
- Do integrated Facebook® tools help make event participants more successful online fundraisers?
- Is Twitter® an effective fundraising solicitation tool for event participants?
- How can a YouTube® video displayed on participants’ personal fundraising pages impact their fundraising success?
- What are the differences between fundraising with traditional email tools versus using newer social media tools?
- Which segments of event participants are adopting and using social media tools for their fundraising efforts?
- Who are donors most frequently giving to through these new social media channels?
- What are best practices for promoting social media tools to event participants in order to help increase adoption?
- What future trends can we expect to see involving social media and fundraising for special events?
Tantalized? Read the report. Chock full of important data.
OK, here’s a teaser … Event participants that adopted integrated social media tools increased their fundraising by as much as 40 percent compared to their peers who weren’t using the available online tools.
Now are you interested?!
Thanks Blackbaud and Charity Dynamics.
Tom
P.S. You might even want to check out their March 31 webinar on this topic.
P.P.S. Some of you had trouble opening the McKinsey article on "behavioral economics" yesterday. Go to The Agitator post and re-try … it’s the same link as yesterday, only now it’s working! Don’t ask me why.
One response to “Social Media And Event Fundraising”
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Thanks for sharing, Tom!