Social Media Video Primer
Especially if you work in a small nonprofit, you’ll find this video presentation by Tim Bete —19 ways nonprofits can use social media to connect with donors — quite helpful.
Tim is the communications guy at St Mary Development Corporation (focused on housing for the disadvantaged) in Dayton, Ohio. He’s the classic one-armed paperhanger small nonprofits know well! But he’s found creative ways to leverage limited time and budget to put his organization on the online map.
Tim’s presentation (52 minutes) demolishes four key reasons smaller nonprofits might not use social media:
1. Don’t know how to use the technology.
2. Don’t know what kind of content to create.
3. Don’t have time.
4. Don’t have the money.
I particularly like Tim’s suggestions about the online tools that can leverage the limited time you might have to maintain your online presence.
Great presentation Tim. You deserve a raise!
Tom
3 responses to “Social Media Video Primer”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the orgās brand identity and strengthen brand recognition and trust among your […]
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Iām not aware of any in-market tests specifically comparing recurring vs. gift frequency language.Ā I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, hereās a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology ā creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Hereās another test from iRaiser showing consistent results (see point […]
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Thereās just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they āseeā and process the world. These will determine the kind of […]
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Iām not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019ās charitable giving. The researchers didnāt find a reduction. Actually, they observed an āincrease in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Prediction for Tim Bete: book deal, whirlwind speaking tour and global fame forthcoming. This video is brilliant. And, P.S.: 480,000 Face Book users will pass away in the U.S. this year? Which .org will be first to share legacy info there, I wonder… š Thanks a million for your work, Tim. — Lisa
Lisa, thanks for the kind words! If I get a book deal, you’ll be the first person I sign a copy for š
Perfect for a small non-profit, which I help run. Way to go, Tim!