Stats Trivia For Every Taste
Perhaps overlooked in the holiday rush, the US Census Bureau has just released the Statistical Abstract for the United States: 2007.
Their own press release headlined the fact that American adults and teens will spend five months (3518 hours) watching television, surfing the internet, reading newspapers, and listening to personal music devices. That's almost half their lives!
However, our personal favorite is the stat on the continuing success of the greatest marketing coup of all time … selling bottled water. Consumption of bottled water in the US reached 23.2 gallons per capita in 2004, up from just 2.7 gallons per capita in 1980.
You can't be a certified datahead without your own personal copy … only $39 for a hardbound edition (hardbound will stand up better to all the thumbing through you'll be doing).
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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