Here’s a healthy, helpful and constructive way to spend part of your weekend.

M+R, the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores.

Assuming, like some editors of The Agitator, you’re into household chore avoidance, why not do some Social Media Calisthenics .

Or bone up on your online stat skills with the T-Test to check the accuracy of your testing on increasing average gifts online. And for the more exotically — and accuracy — inclined why not check out the Chi-Square Test.

If this, then totally that! is a treasure you’ll want to bookmark. Sort of a Swiss Army knife or Vise-Grips in your online metric tool kit. This gem, organized by category, covers key topics like Copy + Design, Media Relations, Productivity, Social Media and the Web. I’m pretty sure you’ll want to turn to it time and time again. Thus my recommendation to bookmark it.

For example, want some guidance on the key points of ‘Email Testing’? Go to the ‘Email’ category in If this then totally that, select ‘Evaluate Response Rate and Average Gift at the Same Time’ … a few clicks later you’ll learn this basic of testing.

Same holds true for understanding the statistical significance and accuracy of other email tactics involving average gift, response rate and overall online fundraising.

While you’re taking your tour why not spend a few minutes and expend a few mouse clicks and keystrokes and have M+R benchmark your organization’s online activity against that of 86 other organizations.

Without cost — as in FREE — they’ll compare yours to other nonprofits’ online stats in areas such as email fundraising (average gift, conversion rates, growth of your list, dollars raised per effort, etc). Just fill out an easy-to-use form and you’ll get it all back in a sweet inforgraphic.

I can just imagine Tom delaying his ever-growing backlog of weekend chores in favor of diving into this virtual and fascinating toolbox.

Meanwhile, I’m giving M+R an Agitator raise both for this helpful set of tools and for a wonderfully designed site.

And, of course, both Tom and I send along our best to you and all Agitator readers for a great weekend.

Roger