Taking our own medicine
We love feedback.
We’ve talked about the levels of feedback:
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- Using it to fix things for individuals
- Using it to fix your systems
- Using it to model your donors
We’ve talked about how it makes people more likely to like you and how it’s an easy retention win. And we’ve talked about the most common comments on donor surveys. That’s just in 2018.
Now it’s time to put our money where our mouth is.
A few months ago, we created the new Agitator | DonorVoice site. It’s time to check to see how we are doing.
Please give us a few minutes of your time and let us know how we are doing and what we can do better.
We will use this data to serve you better and cover more of the topics you want covered.
Thank you in advance for your help. And watch out for a future post where we highlight what takeaways we have from the feedback and how we are going to change (and/or stay the same).
Thanks,
Nick
PS. We’ve also talked about how donors who take donor surveys are more valuable. You want to be more valuable by taking the survey, don’t you? Thanks!
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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