Tell Us Your Vital Signs – 2
Two weeks ago, The Agitator began to take the pulse of nonprofit fundraisers regarding the fundraising outlook for the balance of the year, via our Vital Signs Survey 1. We reported the responses to Survey 1 here.
We are repeating our brief Vital Signs Survey 2 to collect your ongoing perceptions and predictions. Whether you work in a nonprofit or for a fundraising agency or as a fundraising consultant, we would like to hear and share your prognostications.
Please take this Vital Signs Survey 2 by November 19th, as we plan to report the results on Friday, November 21st.
In fact, we will be discussing the results with Agitator readers in a one-hour Editors Telebriefing on November 21st at 2-3pm eastern.
We hope you can join us, and take the opportunity to phone-in your questions. So hold the date, and watch for sign-up details next week on The Agitator.
We look forward to your assessment and to chatting with you on the phone on the 21st.
Note: Agitator readers who have already signed-up to serve on our Vital Signs Survey Panel, please watch for your special survey email today and respond to that.
Thanks,
Roger & Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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