Terrific Motivator … Thanks!
We’ve just been updating our Agitator website … specifically the ‘crawl’ that displays some of our subscribers.
We’re so far behind the curve on this (with barely a couple hundred subscribing organizations listed, out of several thousand), so we decided to refresh the list going forward by just updating with newly subscribing organizations.
Something must have happened yesterday in the UK or Europe, because we got several dozen new international orgs overnight. Thanks for the mention, whomever!
Seriously, take a look at the scrolling list The Agitator site (bottom left column), it is just awesome the range of causes and missions that are served by the nonprofit fundraising community … from the smallest community food bank to giant global charities with nine-figure budgets to squadrons of fundraising firms and consultants.
While we grump around a lot on The Agitator about folks needing to do a better job, we deeply admire the efforts and values of this far flung community. Hell, you could all be working on the Wall Streets of the world … milking the system.
And we are truly humbled that you find our rants and ramblings helpful as you pursue your missions. You motivate us to try harder too.
Roger & Tom
One response to “Terrific Motivator … Thanks!”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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So glad to see you guys being cheerful!