Terrific Resource For Web Teams
From Smashing Magazine, here are some excellent "best practices" prepared expressly for nonprofit websites. It’s a great resource for your web development team … even if that team is just you!
They also offer their "20 examples of great nonprofit sites" (all hotlinked), indicating what they like about each:
- Greenpeace USA
- Kiva
- NYC Coalition Against Hunger
- ASPCA
- One
- Michael J Fox Foundation for Parkinson’s Research
- Save the Children
- Oxfam America
- NRDC
- Amnesty International
- The Nature Conservancy
- Witness
- Product (Red)
- Susan G Komen for the Cure
- Take The Walk
- Change.org
- Charity: water
- The Breadline Africa Worldwide Blogger Bake Off
- Blog Action Day
- Ducks Unlimited
Smashing Magazine website seems to be a major online "watering hole" for web designers and developers around the world. What they’re offering online now is a teaser for a 300-page book ($24) due out in October. The stuff online today is high level, but useful; the book looks like it will range from 50,000 feet to down into the weeds.
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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