The Big Reveal
Sorry … I should not have teased you in yesterday’s post … The Donor You Don’t Know. [That said, the examples I gave were for real.]
The tools I described that can give you a look at your donors’ actual giving to other organizations — and tell you how much you’re leaving on the table — have been developed by DonorTrends, parent of The Agitator.
Here are three actions readers can take immediately to find out more or get started:
1. Download a sample Giving Analysis Profile (GAP) Report. This report quickly allows you to evaluate how your organization is doing compared to others. It is provided free of charge so organizations can satisfy themselves as to the value in the data.
2. Contact Corky for more information: cmiller@donortrends.com or 1.866.948.9363.
3. Ready to get started? Click to upload your donorfile and your free GAP report will be available for your review within ten business days.
Honestly, I think you’ll be impressed.
Tom
2 responses to “The Big Reveal”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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You might have mentionned that the data is only good for the United States.
Well, well! The comment I just made on Tom’s Agitator post of yesterday surely indicates that I’m running a day or so behind the rest of the world! (I’m trying hard to catch up!)
And I thought I was being such a smart aleck by announcing in that comment that Tom was too bashful to admit yesterday that the tools to which he was referring yesterday were the ones offered by DonorTrends.
Why did I know that? Probably because, as an advancement/fund-raising counsel, I tend to be incredibly curious about and always watchful for the kinds of services out there that I might bring to my clients’ support.
In addition, I had the opportunity yesterday to attend an excellent DonorTrends webinar for consultants to brief them on the array of services Tom was describing yesterday in his Agitator post.
I might have known he would do the “reveal” today. But I messed up! Sorry, Tom!