The Six Envelope Hot Spots

September 14, 2012      Admin

The other elements of a direct mail package can be weak — or even fail — yet the package can succeed.

The single exception of course is the envelope!

An envelope that is opened is 100% successful; a mailing that is unopened is a 100% failure.

Do you know the six outer envelope ‘hot spots’? Copywriting maven Denny Hatch riffs on the envelope here.

Tom

P.S. Remember this dictum: All direct mail gets opened over the trash can!