The Fastest Way to Perfect Supporter Satisfaction
Q: What’s the fastest way to get perfect supporter satisfaction ratings? A: Have all your dissatisfied supporters leave and never come back.
If that isn’t your preferred option, you might be interested in another. If so, mark your calendar: 4th November, 10am EST, Webinar on Donor Satisfaction.
Kevin and I will share a new and improved way to measure satisfaction. An approach that will give you tangible and actionable insights to:
- Improve your donor relationships
- Improve your internal processes
The actionable bit is crucial. Most charities know the value of supporter satisfaction. The problem is few know how to measure in a way they can manage. Measures like Net Promotor Score, despite being discredited, refuse to die. As does the well-intentioned but vague, “how satisfied are you” approach.
Join us on November 4th and we’ll share the science of measuring and managing supporter satisfaction.
You’ll see how you can get specific insights into supporters’ actual experience. It’s often not the one you thought they should be having. You’ll see simple, immediate and effective actions you can take to address a supporter’s problem. And you’ll see how to tackle the larger, systemic, internal issues creating the problems.
If you’d like to secure a place you can sign up here
Kiki Koutmeridou
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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