The Future Of Online Campaigning
We don’t frequently pitch conferences and panel discussions, but here’s one sponsored by Convio that features some folks who we think really know what they’re talking about.
It’s at the National Press Club in Washington this week (May 21 at 9:30am EDT), and available via webcast.
Title: How the Internet Is Changing Philanthropy, Advocacy and Politics.
Panelists from Facebook, Rock the Vote, Echo Ditto, the campaign world, American Cancer Society … quite a spectrum.
I’m hoping it will be archived for you late readers of this post!
Tom
2 responses to “The Future Of Online Campaigning”
Behavioral Science Q & A
Thanks so much for raising this. Yes, capturing donor information can be helpful for stewardship like newsletters, thank-you letters, impact updates. But how you ask matters. Forcing full data capture introduces friction that can significantly depress conversion, many donors may simply abandon the process. Beyond the friction itself, required fields also shift the emotional experience […]
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Unlike holidays that everyone already knows, Giving Tuesday is a created event. Many donors recognize the name but not the exact timing, so referencing it becomes a helpful cue. It serves as a reminder and taps into social norm activation (“everyone’s giving today”), which boosts response. However, we still want it paired with the mission, […]
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When a subject line leads with the match (“Your gift matched!”), it risks triggering market-norm thinking: the sense that giving is a financial transaction rather than an act rooted in values, identity, and care. This shift reduces intrinsic motivation and, over time, can weaken donor satisfaction and long-term engagement. It also makes the email indistinguishable […]
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There’s no evidence that QR codes suppress mid-value giving; all available research suggests they either help or have no negative effect. In fact, behavioral and usability research consistently shows the opposite: reducing friction at any point in the donation process increases completion rates and total response. And that has nothing to do with capacity and […]
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What you’re experiencing is very common. Resistance often isn’t about capability, but about motivation quality. If board members feel pushed into fundraising, that triggers controlled motivation (low quality motivation) i.e. obligation, guilt, or fear of judgment, which often results in avoidance. Instead, we need to create conditions for volitional motivation (high quality motivation) by satisfying […]
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That’s a really thoughtful question, and you’re not the first to raise it. Many of our clients have been cautious about placing the ask at the very end. To address their concern, we’ve tested both approaches, and the results are clear: when the ask comes last, even if that means it appears on the second […]
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Tom, the panel will most certainly be archived for an additional 3 months. So worry not if you are reading this post after the live date!
And thanks for helping spread the word about what we think will be a very informative and interesting collaboration of thoughts and wisdom from some of the best and brightest in their spaces.
Tom, thanks for sharing, we’re excited about the panel. The event will be archived at http://www.visualwebcaster.com/converging and http://www.convio.com/converging
We’re also hoping to create some on-going dialogue and discussion about the event and topics in the blog-o-sphere. Given the number of different topics – technology, philanthrophy, advocacy, and yes, politics, it could get fun!
Thanks again for sharing the information with your readers.
Tad Druart, Director of Communications, Convio