The Future Of Online Campaigning
We don’t frequently pitch conferences and panel discussions, but here’s one sponsored by Convio that features some folks who we think really know what they’re talking about.
It’s at the National Press Club in Washington this week (May 21 at 9:30am EDT), and available via webcast.
Title: How the Internet Is Changing Philanthropy, Advocacy and Politics.
Panelists from Facebook, Rock the Vote, Echo Ditto, the campaign world, American Cancer Society … quite a spectrum.
I’m hoping it will be archived for you late readers of this post!
Tom
2 responses to “The Future Of Online Campaigning”
Behavioral Science Q & A
Great question! Here’s how behavioral science can help unpack what might be happening: Pain of Paying: Even a small extra charge can make giving feel more transactional than emotional, potentially reducing generosity. Fairness Concerns: Some donors might perceive donor cover as a surcharge rather than a contribution to the cause. If they feel the charity […]
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The choice between “Your gift CAN…” and “Your gift WILL…” taps into the psychological framing of certainty vs. possibility. Currently, there is no academic research directly comparing these two framings in charitable appeals. However, I suspect no framing is universally better—the outcome likely depends on your target audience and the campaign’s goal. Here are some thoughts: Certainty Framing – […]
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Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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Tom, the panel will most certainly be archived for an additional 3 months. So worry not if you are reading this post after the live date!
And thanks for helping spread the word about what we think will be a very informative and interesting collaboration of thoughts and wisdom from some of the best and brightest in their spaces.
Tom, thanks for sharing, we’re excited about the panel. The event will be archived at http://www.visualwebcaster.com/converging and http://www.convio.com/converging
We’re also hoping to create some on-going dialogue and discussion about the event and topics in the blog-o-sphere. Given the number of different topics – technology, philanthrophy, advocacy, and yes, politics, it could get fun!
Thanks again for sharing the information with your readers.
Tad Druart, Director of Communications, Convio