The Social Habit
The Social Habit is a study of social media usage by Edison Research and Arbitron.
Some interesting findings …
- 52% of Americans 12+ have a profile on one or more social networks. This figure is driven largely by Facebook, which is now used by over half (51%) of Americans 12+.
- Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
- Approximately 46 million Americans 12+ now check their social media sites and services several times every day.
- Much of this frequent usage is driven by mobile access. 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.
- One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.
- Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
You can download more data from the study here (must have a free SlideShare account).
Tom
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