The Spam Museum
Sometimes you just have to ask yourself … “How could I possibly gotten so far in life without knowing about this?!”
That's what hit me when I visited the SPAM Museum, at the suggestion of Agitator reader Charles Langley, of the Utility Consumers' Action Network in San Diego.
Age-old questions are answered on this site, such as:
- What is SPAM made of?
- What's the difference between ham and pork?
- What is sodium nitrate?
What, you thought I was talking about email spam?!
Seriously, this is a marvelous illustration of how to give a brand personality, while answering basic consumer questions, moving the product, and inspiring evangelists.
You must visit the SPAM store and the SPAM Fan Club. And if you're really hard core, attend the annual SPAMARAMA, complete with SPAMALYMPICS, in Austin, Minnesota.
I wish we were all so inspired when it came to thinking about how to communicate our nonprofit's brand.
Tom
P.S. I owe you Charles!
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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