The Year Of The Nonprofit Video
Here is a fascinating look at the already hot nonprofit videos of 2014.
Says the author:
“…in 2014, viewers have made it clear that they want as many tear-jerking videos as brands can produce … While any brand can create this type of video, the demand for emotional storytelling — be in heartwarming or heartbreaking — is especially opportune for nonprofits. There is something innately emotional and engaging about a nonprofit, which usually works to remedy a wrong.”
Nonprofits … innately emotional and engaging? Hmmm … sometimes.
In any event, but the article goes on to provide stats on the most-viewed nonprofit videos so far in 2014. The author continues:
“What’s interesting in 2014 is that we’ve seen an influx of successful branded videos from charities very early in the year. In the first three months of the year, the industry has seen five campaigns surpass 10 million views. That’s the same number of nonprofit campaigns that surpassed 10 million views in the whole of 2013.”
Top three …
Most Shocking Second a Day from Save the Children, 29.8 million views
Will It Crush? from Arnold Schwartenegger’s charity, After-School All-Stars, 18.9 million views
Would You Give Your Jacket to Johannes? from SOS Children’s Village, with 16.8 million views.
Also featured are videos from CoorDown, the National Association for Down Syndrome in Europe, and the Canadian Institute of Diversity and Inclusion.
Inspiring work. Here’s the article.
Tom
One response to “The Year Of The Nonprofit Video”
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I actually heard about the #1 and #3 videos during a segment on NPR’s Marketplace: http://www.marketplace.org/topics/world/syrian-aid-hits-home.
I have to admit, I was pretty excited that (ethical) fundraising strategies were getting news coverage!