50 Ways to Thank Your Donors

November 21, 2018      Kevin Schulman, Founder, DonorVoice and DVCanvass

Tomorrow our U.S. readers will celebrate Thanksgiving Day.  Next week many Agitators will find themselves in the midst of #GivingTuesday.  However, truth be told,  we all should be about the business of thanking our donors every day.  

So, with apologies to Paul Simon and his 1975  Fifty Ways to Leave Your Lover, here’s a lyrical Thank You Checklist prepared by Nick to assist you in opening the floodgates of gratitude.

 From all of us at The Agitator and DonorVoice, Happy Thanksgiving!        – Roger

 

                                                                                                                                                          

 

  1. Write them a letter, Eddie Vetter.
  2. Send them a birthday card, Renard.
  3. Remember them on important holidays, Rutherford B Hayes.
  4. Acknowledge their support on important dates like their first gift’s anniversary, Mercy.
  5. Thank them with a prerecorded outbound voice message, Fezzig. (If you can’t tell already, not all of these rhymes are going to be winners…)
  6. Try that prerecorded outbound voice message to see if it will increase fulfillment rates among your telemarketing pledgers, Medgar Evers.
  7. Handwrite them a note, billy goat.
  8. Send them a copy of your annual report with a kind note and their name circled, Erkel.  (Actually, there’s some evidence that annual reports can decrease future response rates among donors, teeming as they tend to be with impersonal impacts and financial frippery.  So whatever you have that lists donors and is written with a donor in mind…)
  9. Make a personal call, Saul.
  10. Ask them to volunteer, dear. (Yes, really, some of your donors may want to become more involved in your organization)
  11. Thank them in person, Orson.
  12. Have a special area/table/zone for them at your next event, Clark Kent.
  13. Send them a member card, Jean-Luc Picard.
  14. Invite them to special briefings that are only for a member, December.
  15. Create a specialized donor thank you newsletter, Irish setter.
  16. Send them a copy of a book written by one of your in-house experts, Howard Kurtz.
  17. Create a year-end statement of their giving and the impact it has made, Sade.
  18. Use a survey to get their thoughts, Don Knotts.
  19. Ask your ED or another luminary to write a card in blue ink, then to make it look handwritten in bulk on a budget, run copies of it on the color printer, Harold Pinter.
  20. Conduct donor telephone calls in a town hall style, Kyle.
  21. Write quality stories, Jason Vorhees.
  22. Make high-quality and personalized online after-action pages and automated emails, Outlaw Josey Wales.
  23. Send them a staff white paper, Don Draper.
  24. Create a personalized support statement in infographic form, Norm. (NORM! How’s it going out there, Norm? It’s a dog eat dog world and I’m wearing Milkbone underwear (laughter from studio audience))
  25. Have excellent donor service, Neal Purvis (screenwriter on six James Bond movies. If you already knew that, you might be interested in one of my books here).
  26. Write them memos about the impact they’ve made and what is left to be done, hon.
  27. Send them pictures about the impact they are making and not of someone handing someone else a giant check, Beck.
  28. Welcome them strategically with a cross-channel series, Aries.
  29. Invite them to share their personal story, Rory.
  30. Ask for why they give and personalize your thanks to what has meaning to them, Clem.
  31. Give them contact information for a donor relations specialist who can handle any and all complaints, comments, and queries, dearies.
  32. DM them on Twitter, Gary Glitter. (pro tip: do not actually DM Gary Glitter.)
  33. Send them a letter that is written by someone whose life they’ve changed, Danny Ainge.
  34. Shoot a thank you video, Hideo.
  35. Throw a donor and volunteer appreciation party, Aarti (Sequeira of Food Network fame, of course).
  36. Ask them to vote on issues where you can live with any of the selections like member card design, Robert Irvine (ditto).
  37. Have a donor appreciation wall at your headquarter, Michael Porter.
  38. Message them on Facebook, Captain Hook.
  39. Make it easy for them to tell others about their support, Queen Consort.
  40. Honor and make sure they know you honor their particular and individual connection to your cause, Santa Claus.
  41. Have a phone bank thankathon from your employees and volunteers, Mouseketeers.
  42. Talk to them about the meaning they are giving to people’s lives, Douglas Adams.
  43. Call them for their opinion, Virginian.
  44. Send them an impact-focused news clipping, Rudyard Kipling. (Do you like Kipling? I don’t know; I’ve never kippled.)
  45. Invite them to hear, online or in-person, a guest speaker, Bunson and Beaker.
  46. Thank them with a celebrity if you have one connected to your nonprofit, Stephen Moffit.
  47. Depending on their identity, reach out on Mother’s Day, Father’s Day, and/or Grandparent’s Day, Ray.
  48. Send a February 14th valentine to the donors you love, turtle dove.
  49. Allow virtual access to whatever form of annual meeting you have, be it a conference, jamboree, or lobby day, Auntie May.
  50. Above all, write from and to the heart, Bart.

Nick

4 responses to “50 Ways to Thank Your Donors”

  1. And whatever you do, don’t let them slip out the back, Jack.
    Or even out the front, Helen Hunt.

    Bravo Nick!

  2. Chris Herron says:

    Great stuff. Very informative and clever guys.
    Have got that tune in my head now……
    Chris

  3. Love it, THANK YOU!!

    because if you don’t, the donor will say, BEAT IT, Michael Jackson…

    Cheers, Erica

  4. Well gosh… What to say but ambitious, admirable, think-worthy, and do it do it.

    #4… Tele call. Handwritten card. Soooo very cool.
    #48… I like that even better than the Thanksgiving cards to donors.
    #33… Drawings by kids. (And bring along some kitties and puppies to appeal to the “cuteness factor.”
    #27… Of course!!!
    #18… See Adrian Sargeant’s donor survey in his book Building Donor Loyalty.
    #16… Oh WOW!

    Okay. I’ll stop now.