Time Sensitive Alert on Paycheck Protection Program 2.0
We just learned of this FREE webinar on the the new version of PPP taking place TODAY—Thursday at 4:00 p.m . Eastern, 1:00 p.m. Pacific time.
This is short notice, but if you register now, even though you can’t attend, a recording and slides from the webinar will be e-mailed to you. BUT ONLY IF YOU REGISTER. Registration is free.
Sponsored by the California Association of Nonprofits (CalNonprofits ) the webinar features the Director of the San Francisco SBA who explains the PPP with knowledge, patience and non-jargon English.
The long-awaited Paycheck Protection Program 2.0 launched on January 11th! And, just like with the PPP in 2020, borrowers will work through a lending partner (bank or financial institution) approved by the Small Business Administration.
This time, borrowers are divided into two groups: First Draw (for individuals and organizations that did NOT apply for/receive PPP round 1) and Second Draw (for individuals and organizations that received PPP round 1.) Organizational eligibility, use of funds, and timelines will all be covered in this webinar.
Whether or not you or your organization is located in California, if you want to know more about PPP V 2.0 register right now.
Roger
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer