Tips From The E-Commerce World
I was fishing (not phishing) for some e-marketing tips and came across an article titled, Eight Myths E-Commerce Marketers Must Stop Believing In.
Overall, the article is more pertinent to commercial marketers, but it did include a couple of points worth passing along.
First, it was great to read about the acquisition myth:
“Traditionally, most marketers were focused on top-of-the-funnel activities. But just because you’re acquiring new customers doesn’t mean you’re growing. The problem is, too many businesses are still making the dreaded mistake of not focusing enough on retention, and spending most of their budget on acquisition. Focusing on retention is not a nice-to-have; it’s a necessity. Keeping customers is as important as, or more important than, acquiring them.”
You’ve heard plenty from The Agitator about this!
Second was the “Popups are annoying myth”. You probably think of popup ads as the aggravating, intrusive digital equivalent of telemarketing calls. But consider this:
“Yes, popups can annoy people, and they can do more harm than good if you don’t show the right message to the right person at the right time. But, done right, popups can skyrocket your subscriber count and conversions.”
The article goes on to offer some useful tips about making popups more effective. If you’re using (or considering) popups, these are worth a read. Ironically, tip #1: Make it easy to close!
Tom
P.S. Occasionally, I take mentions of retention to shamelessly plug Roger’s book, Retention Fundraising: The Art and Science of Keeping Donors for Life. But today I have a special reason. CausePlanet recently selected Roger’s book as one of their six Book Choice Award recipients for 2016. Well-deserved recognition in my humble opinion.
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