Today You Get The Benefit Of The Doubt
In yesterday’s post, we offered Agitator readers the opportunity to participate, at our expense, in a project we’ve designed to crack the nut on donor retention … to ‘prove out’ a strategy for curbing donor defection.
Roger and I think this is hugely important. Because from previous reader surveys and the hard data trend reports from Target Analysis, we know most organizations’ retention rates suck, with tremendous loss of revenue. So in case you missed our invitation — we know long summer weekends are lulling many of our readers — we want to re-extend it.
We simply can’t believe that any fundraiser worth their salt would knowingly pass up a free opportunity to discover a way to slay the beast of donor defection!
So today only, we’ll give you the benefit of the doubt … you must have simply overlooked our invite!
Tom
4 responses to “Today You Get The Benefit Of The Doubt”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Hmmmm, we don’t have 10,000 donors…if we did I wouldn’t be so worried about retention.
I think my higher ups would be uncomfortable with giving someone access to our database so maybe that’s why some others didn’t step forward?? Just a thought.
If I had individual donors, I would jump at the chance. Since I aspire to acquire and thus inevitably lose some individual donors in the not too distant future, I look forward to seeing the results!
Just a plea for those of us with a June 30 fiscal year end: we can’t even begin to THINK about participating for at least another couple of weeks… perhaps by mid-July we’ll be able to take a look at this!