Top Nonprofit Brands
Here from Harris Interactive, in order, are the "Top 10" nonprofit brands consumers say they would most likely donate to:
- Susan G Komen for the Cure
- American Cancer Society
- St. Jude’s Research Hospital
- Goodwill Industries
- Salvation Army
- Cleveland Clinic
- Heifer Project International
- Make-a-Wish Foundation
- Mayo Clinic
- American Red Cross
And the big shall get bigger!
Interestingly, a few other brands made the "most trusted" top ten, but not the donate list. They are: Doctors Without Borders, Smithsonian, Habitat for Humanity.
Harris Interactive surveyed nearly 20,000 respondents online. The total number of brands rated was 1,151. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings.
Tom
Thanks to Philanthropy Journal for the tip.
One response to “Top Nonprofit Brands”
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There are many factors that go into creating a nonprofit brand and Harris Interactive ranks nonprofits on different factors including Trust, Brand Equity, and those that people are most likely to donate to.
To see a list of these, visit npbrandit.com and search for “trusted brands.”
The Nonprofit Brand Institute reports on nonprofit brand news and provides advice and services to help nonprofits build their brands.