Training Video: Face-To-Face Fundraising
For many fundraisers, I suspect this is the last day of work as many sneak out for a long Christmas holiday. Although, for the hard core, the busiest time for face-to-face fundraising might well occur over the next five days.
I’m talking really hard core fundraising … intercepting hapless citizens — who are wandering down the street or through the shopping mall, minding their own business, lost in their own personal crises or special reveries — to accost them for a donation.
And so, on a lighter note, The Agitator would like to commend this video as a training video for your street fundraising crews.
I especially like: Speak a foreign language!
Of course it’s up to you to train your fundraisers on how they best counter these evasive donor tactics.
Tom
P.S. Thanks to Steve Whitely, producer, Offkey Creatives, London
3 responses to “Training Video: Face-To-Face Fundraising”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Boom! Thanks for the laugh- Happy holidays, everyone!
What can I say? Once again, you Agitator peeps hit a home run. But now you need a follow-up. A follow-up that explains face-to-face fundraising (street fundraising rather than major gift personal face-to-face solicitation as we know it in North America)…. And explain that this actually can work and can be okay… And, in particular, the U.S.ers need to get to know this (along with monthly giving, which too few U.S. charities use)…
I see them in France. I’ve seen them in Great Barrington, MA. And, I’ve never seen them anywhere else in the U.S. (And I even do get around!)
Happy new year to all in the Agitator community. With a special thank you to Tom Belford and Roger Craver.
Peace, Simone
Perhaps like you, I am a big fan of Christmas movies. Every year there are certain movies I make sure and watch. I never miss It’s A Wonderful Life or National Lampoon’s Christmas Vacation. One Christmas movie that I haven’t often watched is Miracle on the 34th Street. I did happen to catch it the other night and I was stunned at how certain themes that appear in the movie have such a strong connection to our fundraising efforts. I’m sure you know the basic outline of the story – the “real” Santa comes to New York and begins work at Macy’s department store. Before he begins the executives at Macy’s give him a list of toys that they want him to “push” when the children come up to sit on his lap. Of course, he doesn’t do that. Instead he asks the children what they want and if Macy’s didn’t have that toy he told them which rival store they could go to find it! The kids are delighted, the parents are shocked and the bosses at Macy’s are outraged! They can’t wait to fire the real Santa. Then something very surprising happens. Macy’s starts to get letters and telegrams telling them how thankful people are that they tried to help their children’s dreams come true. All of a sudden Macy’s starts to become known as “the store with a heart” and profits soar!
I think you know where I’m going with this, just like Macy’s, if we give our donors what they want, if we keep the focus on them, miraculous things can happen to us as well!