Treasure Chest From Pew Research
Regular readers of The Agitator will know how impressed I am with the research and analysis provided by Pew Research, especially with regard to online trends, media habits, and the confluence of media and politics/advocacy.
But you don’t need to rely entirely on The Agitator to get this data. In fact, Pew now offers direct access to their raw data, as well as a set of useful Trend compilations, if you want to dig deeper yourselves into these areas.
Here, for example, is a trend report on what Americans do online. It covers about 80 activities, and for each, references when the stat was last updated. For example, 56% watch video clips, 38% pay bills, 35% use social sites, and 20% make donations.
I think Pew Research does very solid work, and so I generally use their data as my touchstone when considering what other polls and surveys report. And their analysis is much meatier than the standard fare served up in the media.
So, if you’re a dyed-in-the-wool datahead, or just need occasional reliable trend and media usage data to inform your marketing planning, try the folks at Pew Research.
Tom
P.S. This is not a paid political announcement!
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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