Treat Yourself … Visit SOFII
The “new and improved” SOFII website has been launched.
Per the website, “The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.” We think they deserve those bragging rights.
The collection consists of three types of content:
- Exhibits: well-documented examples of fundraising campaigns, organized thematically into “Halls” and “Showcases;”
- Articles: written material from some of the best in the business on the art and science of fundraising; and,
- Resources: a variety of useful links, interactive content and other resources.
Each exhibit is catalogued according to type of charity or cause (arts, political, seniors, etc.), intended audience (individual volunteering, corporations, etc.), type of campaign (legacy, membership, capital campaign, etc.), medium of communication, and country of origin.
Or you can search the material on your own, filtering the collection to list only ‘direct mail legacy campaigns from Canada’, for example, or ‘broadcast campaigns benefiting seniors’. Or you can search by keyword – the entire collection is full-text indexed.
And if you register (to be added shortly), you’ll get regular updates on new material added to the collection.
The Agitator loves this resource. SOFII, you deserve a raise!
Roger & Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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