Try A Webinar
Fundraising and marketing tips and training are proliferating in the form of online seminars called “webinars.” Many are offered by leading consulting firms and publishers.
Some are free; some have fees. Some are full streamed video; others combine a phone conference with an online Powerpoint presentation. All offer some form of interaction, usually real-time questions via a chat window.
We've tried a few, and found that quality — technical, presentation skill and substantive content — varies widely. But by and large, you can learn something useful at the convenience of your desk.
Here are a few upcoming webinars that have caught The Agitator's attention.
- From MarketingProfs, a webinar on February 22 on getting attention and building loyalty for e-newsletters (these folks come from the commercial marketing arena, but usually their observations and lessons are relevant for nonprofit marketers).
- From the Target Marketing Group, a webinar on February 28 on e-mail segmentation strategies to improve ROI.
- From Philanthropy Journal, a webinar on March 1 on planned giving.
- A steady diet of webinars is also offered by the Forum for Fundraising.
Try one and let us know what you think. It pays to pre-register and check out the set-up steps.
The Agitator is thinking about offering some webinars, and we'd welcome your ideas on topics.
Roger & Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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