Vidmeter
If you need to monitor pop culture for professional reasons (sure!), or if you're just killing time before your next meeting, check out Vidmeter, a service that ranks viewing of online videos across all the major players — YouTube, Google Video, Yahoo Video, MySpace, Atom Films, Revver and others.
The first of our readers to score a video in the top 100 — for your organization, that is, no “Crazy Jumping Cat” or “Hamster Dance Video” or bodily exposure qualifies — will win a memorable prize, courtesy of Roger, as well as the unrestrained public adulation of The Agitator.
Since I'm sure this post will cause a stampede to your digital cams and video cell phones, let me just caution …
As with every other direct marketing tool and technique, test, test, test.
Video content might significantly lift your e-mail appeal; it might not. It might draw impressive traffic to web pages describing your new major initiative; it might not. “Version A” might wildly outperform “Version B,” or vice versa. It might showcase the energizing charisma of your executive director; it might … !
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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