Vote For Best Tagline
Blogger Nancy Schwartz asks you to vote for best nonprofit taglines in a number of categories. She’s offered the best from over one thousand entries.
You can vote here.
Personally, only two or three rang my chimes. Too many failed to help establish any point of differentiation from other similarly-focused "competitive" organizations. Assuming the tagline is seen in conjunction with the nonprofit’s name (which might be at least somewhat descriptive of a group’s cause or mission), its contribution is to say something reasonably memorable that helps set the group apart — and even better, helps establish an emotional connection as well.
How many of these finalist taglines do that?
Tom
2 responses to “Vote For Best Tagline”
Behavioral Science Q & A
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I’m glad I’m not the only one hard to please. On the whole, I was profoundly disappointed. And with many of them, I found them to be poorly thought out and of little relevance. Bumper sticker theology at best. Granted, perhaps taglines are given too much authority at times, but on the other hand, in this age of puppy-like attention spans, maybe we have to given them more credence because they may be the initial message we have to settle for getting across. That’s a little discouraging for old guys like me.
Where are the copywriters?