Weekend Quiz #2
As reported in the New York Times, the Census Bureau has released new data detailing the accelerating growth of immigrants living in America.
These changing demographics — the number of immigrants living in American households rose 16% over the last five years — will undoubtedly affect politics and cause advocacy before long. There are already fifteen states where immigrants constitute more than 10% of the population … and I'll bet the U.S. citizens among them (most are) will vote more regularly than native-born citizens!
Non-profit fundraisers will face a far more diverse and challenging marketplace in terms of value emphases, language familiarity and nuances, media preferences, issue priorities, political orientations, and contextual knowledge.
So here are a few questions:
- Which of these states saw a 44% rise in the last five years — Florida, South Dakota, New Hampshire?
- How many immigrants are living in America — 25.1 million, 35.7 million, 52.3 million?
- What percentage of immigrants arriving since 2000 have settled outside the traditional “gateway” states of California, New York, New Jersey, Texas and Florida — 19%, 28%, 42%?
Maybe, hopefully, this increasing diversity will make us a more tolerant society.
One intriguing immigrant is Indra Nooyi, about to become CEO of PepsiCo.
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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