We’re In This Together
Yesterday I posted on SOFII’s “Top 23” all-time great fundraising campaigns.
I playfully asked “Why 23?” SOFII’s Ken Burnett responded with a Comment that I wanted to share, in part, more broadly:
“And why 23? Well, we started with 21 (seemed like the key to the door or something, a nice handy number), and privilege of course decreases when shared. So we’ll probably keep it under 50, but we’d love to be able to showcase a small number of truly brilliant campaigns that by common consent are judged the best in the world.
This was our first attempt and isn’t definitive. The first 21 were not selected very scientifically (by regularity of use and popular request). Since then we’ve added only two, by recommendation. We’d love to have more great stuff coming forward but getting fundraisers to share their exhibits is like pulling teeth. [Emphasis added by The Agitator] Surprises me, of course, as I originally assumed fundraisers would want to show off their brilliance.
But no, collectively it seems we’re surprisingly shy. Or perhaps too busy. Or people assume it’s harder to do than it is.
To any Agitator readers out there, if you have a campaign or a promotion that you think could join or even unseat any of SOFII’s current Best of the Best, do please send it in. We’ve made the process real easy – see www.sofii.org.”
So, one more time, we urge you to share your best work. There’s a lot of need out there … we all need to raise heaps of money to meet it. And SOFII is a great place to do your sharing.
Tom
Behavioral Science Q & A
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