We’re Stoked!
Roger and I have just seen the latest CBS News/NY Times poll that says 43% of Americans agree with the views of the “Occupy Wall Street” movement. Only 27% disagree; 30% are unsure.
As reported by CBS News’ Political Hotsheet:
“While there are different agendas within the ‘Occupy Wall Street’ movement, nearly all of the protesters say that wealth has become too concentrated among a relatively small group of Americans. The poll found that most Americans agree with that assessment: Two in three say that wealth is not distributed as equitably as it should be, while just one in four says wealth is distributed fairly.”
We’re stoked.
This is the kind of citizen uprising that put the two of us together forty-some years ago at the launch of Common Cause.
We’re glad to see that kind of energy hit the streets today … empowered by a lot more technology than we had available in 1970. You might enjoy this brief ‘case study’ — presented by Roger on SOFII with the original creative work — on how Common Cause’s then-unprecedented grassroots fundraising was launched.
Roger & Tom
2 responses to “We’re Stoked!”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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I love the redesign of the Agitator. But now the type size (at least the way it renders for me) is waaaaaaaaaay too small. Just thought you should know.
Best,
Harry
My associate Joe Churpek and I just finished a qualitative research project interviewing the protesters in Zuccotti Park and asking them “are nonprofits part of the solution?”
You can see the blog and watch the video interviews here. I think you will be jazzed about what they say.
http://donor-central.com/blog1/2011/10/20/guest-blog-part-2-from-king-george-to-kiva-those-meddling%e2%80%99-kids-and-social-change/