What Direct Mail Can’t Do

October 26, 2010      Admin

In this post, 4 Ways to Overcome the Digital “Emotion Deficit,” fundraising blogger Jeff Brooks makes excellent points about some advantages the online medium has over direct mail.

His four points relate to:

  1. Timeliness. Capitalizing upon urgency.
  2. Rich media. Harnessing the power of video and audio.
  3. Choice. Easier — and uncomplicated — to offer the donor giving options, both in terms of programmatic appeal and payment alternatives.
  4. Social proof. Online, you can show that “Other people are doing this too” — a powerful motivator to give.

Nice one, Jeff.

Tom