What Do You Do Within 30 Minutes Of Waking Up?

November 18, 2011      Admin

As much as I’d prefer to write about fundraising, I know The Agitator has a lot of social net addicts out there.

Here’s the latest research from Pew Internet Research, looking at Why Americans use social media.

So, why are you addicted?

It all boils down to friends and family. Two-thirds of Pew’s respondents say staying in touch with family and current friends is their ‘major reason’ for using social sites. 50% say ‘reconnecting with old friends you’ve lost touch with’ is a major reason.

After friends and family, a huge drop. Only 14% say connecting with others with shared interests or hobbies is a major reason (35% say ‘minor reason’). And 5% say ‘reading comments by celebrities, athletes or politicians’ is a major reason.

One interesting twist …

Older adults (50-64 years old) — i.e., donors — are the most likely to use social media to engage with others around interests and hobbies. That probably includes interaction around causes and politics.

But more fascinating is this survey research from Ipsos Mendelsohn on the social networking of Affluent Americans (household income $100,000 or more).

Affluent Millennials (18-28 years old) use Facebook 7.5 hours per week and Twitter for 8.3 hours. By comparison, Affluent Boomers (45-64) use Facebook 3.5 hours/wk and Twitter 2.8 hours, while Seniors (65+) drop to 2.3 hours and 1.3 hours respectively.

Here’s what got me … Among Affluents, 32% agree “I usually check e-mail or Facebook within 30 minutes of waking up in the morning”—a figure that rises to 50% among Affluent Millennials.

I’ll be that percentage rises to 90% amongst Agitator readers … affluent or otherwise!

Tom

 

 

One response to “What Do You Do Within 30 Minutes Of Waking Up?”

  1. Luke Miner says:
    November 27, 2011 at 1:09 pm

    Its amazing how social media directly affects fundraising… It has to be the biggest aid to individual fundraising for the last several years. Equally amazing is how few people know to, or at least how to use social media with their fundraising.

    So are you saying that the most profitable time to post on facebook or twitter would be first thing in the morning?

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