What Is Your Nonprofit’s YouTube Strategy?

March 22, 2013      Admin

Enough already of Facebook and Twitter strategy!

Better be thinking about YouTube, which just hit the mark of 1 billion monthly users! That’s almost 1 in 2 people on the internet. Its monthly audience makes YouTube the third largest ‘country’ in the world.

YouTube is now second only to parent Google itself in terms of search queries. And in a big month serves up over 2 billion video ads.

What happens when someone searches for your nonprofit on YouTube?

Here’s a good infographic on consumers and online/mobile video …

Video works … any doubters?

Tom

P.S. Hey Roger, where’s The Agitator’s YouTube video?!

 

2 responses to “What Is Your Nonprofit’s YouTube Strategy?”

  1. Kim Silva says:

    Interesting graphics. Thanks!

    We used a video with our in-person testimony to a State committee a few weeks ago. We weren’t able to take kids out of school to testify, but we were able to show them immersed in Outdoor School activities, in the forest, streams, and fields. No amount of verbal testimony could replace those visuals, and we didn’t have the option to take all the Legislators out on a field trip. I WISH! It was very impactful, and we ended up getting the result we wanted.

  2. Roddy says:

    Hi,

    These all look very nice, especially those gaudy numbers, but what does the 174% represent in terms of actual people – if it is 1,000 might be relevant, night not. Also, what are they looking at? Big ticket items like cars are a little different than getting somebody to give 20$month to your average non-profit. Anyplace we can see the core statistics, just reads a little but like a great youTube ad right now.