What Is Your Nonprofit’s YouTube Strategy?
Enough already of Facebook and Twitter strategy!
Better be thinking about YouTube, which just hit the mark of 1 billion monthly users! That’s almost 1 in 2 people on the internet. Its monthly audience makes YouTube the third largest ‘country’ in the world.
YouTube is now second only to parent Google itself in terms of search queries. And in a big month serves up over 2 billion video ads.
What happens when someone searches for your nonprofit on YouTube?
Here’s a good infographic on consumers and online/mobile video …
Video works … any doubters?
Tom
P.S. Hey Roger, where’s The Agitator’s YouTube video?!
2 responses to “What Is Your Nonprofit’s YouTube Strategy?”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer
Interesting graphics. Thanks!
We used a video with our in-person testimony to a State committee a few weeks ago. We weren’t able to take kids out of school to testify, but we were able to show them immersed in Outdoor School activities, in the forest, streams, and fields. No amount of verbal testimony could replace those visuals, and we didn’t have the option to take all the Legislators out on a field trip. I WISH! It was very impactful, and we ended up getting the result we wanted.
Hi,
These all look very nice, especially those gaudy numbers, but what does the 174% represent in terms of actual people – if it is 1,000 might be relevant, night not. Also, what are they looking at? Big ticket items like cars are a little different than getting somebody to give 20$month to your average non-profit. Anyplace we can see the core statistics, just reads a little but like a great youTube ad right now.