Which Test Won?
Which Test Won? is a nifty e-newsletter that features results of a variety of head-to-head tests in the online arena — homepage design, copy tests, offer tests, social marketing, etc.
They recently announced their first batch of ‘winners’ from a group of tests supplied by over 100 marketers. What you’ll see when you click here is a series of categories, usually with a first and second place winner (i.e., an entry the judges thought was a particularly well-conceived test).
As the reader, you are given the chance to ‘vote’ for the version of each test that you think won in real life — that is, produced the best measured response. Then you’re given the actual hard results from each A/B version, along with the judge’s commentary on why they think that version produced better results. Were you right? Some of the winning versions might surprise you. The hard data speaks for itself; but I didn’t always agree with the judges’ analysis.
I really like this concept and the way it’s presented by Which Test Won?
However, in this batch, only one nonprofit entry was featured … a social marketing test submitted by the Democratic National Committee (DNC).
I’d love to see more nonprofits enter. Even better, I’d love to see something like this specifically dedicated to showing off nonprofits’ tests in this engaging manner.
Tom
One response to “Which Test Won?”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer
Hi Tom — Thanks so much for mentioning WhichTestWon.com to your readers! We’d certainly LOVE to get more nonprofit tests up on our site, but are having some trouble getting nonprofits to share tests with us.
What’s the best way to make that happen? Do you know of any nonprofits that are doing a lot of testing that might be willing to share tests?
If you’ve got a test to share please email me at NatalieT(at)whichtestwon(dot)com.
Natalie Tomasso
Senior Reporter
WhichTestWon.com