Why NOT To Use Social Media
We all tend to try new things at the outset of a new year (or planning period). And for many nonprofits, something ‘new’ might be social media.
But whether you’re new or a relative ‘old-timer’ with respect to social media, here from The Nonprofit Quarterly is an intelligent article that will help you think through what you’re doing — Four Reasons NOT to Use Social Media … and Why to Use It Anyway, by Christine Durand and Kristen Cici.
Their four reasons not to use …
- It’s a fad — it’s going away soon anyway
- What’s the ROI? I can’t see that it’s worth it
- People will say bad things about us
- Our supporters don’t use social media
Christine and Kristen examine the ‘truth’ behind each of these concerns, but then deliver the case — and sound advice — for doing it right. Hint: very explicit goals and metrics to measure progress against them are critical.
Nice job guys.
Tom
P.S. Thanks to Debra Richmond for the heads-up.
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