Words Or Video … Content Still King
Seth Godin blogged recently that while the web was built on words, today’s internet is built on video … “Much more difficult to create well, far more impact when it works.”
He argues that professionalism still matters, even if anyone with a smartphone can make a video.
But here’s his clincher point:
“Great video doesn’t change the rules. A great video on your site isn’t enough. You still need permission, still need to seek remarkability, still need to create something that matters. What video represents is the chance—if you invest in it—to tell your story in a way that sticks.”
It’s still the content that matters. Here’s his full post.
Tom
P.S. Need some pointers for getting started with video. Try these 10 Tips for Video Marketing from IBM Marketing Cloud. Don’t let ‘IBM’ scare you away … these are good basic tips, suitable for any organization getting started with video.
One response to “Words Or Video … Content Still King”
Behavioral Science Q & A
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Content is the king and it will continue, but videos will connect the audience quickly and effectively. Using the right videos will definitely will grab more users to your site.