Worst Client Comments
Here’s some Friday fun for our agency/consultant readers.
A couple of Irish creatives decided to enlist others of their ilk and design some posters to illustrate the worst client feedback they’d received on their work.
They started selling the posters (proceeds to charity) and were swamped by orders.
And ‘fess up’ you client-side readers … you know you’re guilty.
Tom
P.S. Thanks to Ken Smith.
4 responses to “Worst Client Comments”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Brilliant! Best start to a Friday I’ve had for a while. Thank you 🙂
Hehehehe!
Sorry Tom – can’t get to it today. Those of us on the “client-side” are too busy doing the work….
Thanks to Tom and Roger for finding the curious, commenting and agitating.
I think these posters are marvelous. And, sadly, too truthful. How about a collection of things clients have said to us consultants who are not designers? I’m not remembering the direct quotes – but you get the gist and intent!
“When you said we actually had to meet as a full board and talk with you, our consultant, about governance or fund development… We didn’t think you really meant it.”
“I know you said that this consultancy was a change process. But I don’t want to change.”
“You actually expected us to read that stuff in advance? I didn’t have access to my computer. I didn’t have time (two weeks isn’t enough time?”
Oh my….