Would Your Nonprofit Have The Guts?
To produce this PSA?
A few days ago I asked for advice on how to make a nonprofit sexy (since this is advice experts give us on marketing to Boomers). Maybe this isn’t a bad example from the American Jewish World Service!
Tom
6 responses to “Would Your Nonprofit Have The Guts?”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Love it! Going to check their website to find out more about what they do right now! (Never really heard of them before.)
How’d they get such a roster of celebrity spokespersons? They’re not exactly a household name.
I am with Joan above…the number of celebrity spokespersons was amazing! I will remember who they are now, and am interested in what they do.
The message shows that you don’t have to create only short messages if you can capture people’s attention Still don’t know exactly where my money would be going if I donated to them – but I will check out their website!
Genius! Pithy, attention getting & makes it clear what they do.
Can’t wait to hear how wildly successful this campaign – bet my next paycheck they knocked it out of the park.
Tom, thanks so much for writing about AJWS! And thanks to the commenters for your kind words and your interest in AJWS’s work. We’re so glad you enjoyed the video. Please stay connected to AJWS by joining us on Facebook – http://www.facebook.com/americanjewishworldservice – and by following us on Twitter – http://twitter.com/ajwsdotorg.