Year-End Fundraising Benchmark
Joe Boland at Fundraising Success recently reported on the newly released Nonprofit Fundraising Survey: November 2010. The survey was conducted by the Nonprofit Research Collaborative, a coalition comprising the joint efforts of the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar and the Urban Institute’s National Center for Charitable Statistics.
Here’s what the report says about year-end giving:
“Half of the organizations represented in the survey receive the bulk of contributions during the last quarter of the year, the period known as the giving season. Of this number, 36 percent predict that contributions received during the fourth quarter of 2010 will exceed those from the last quarter of 2009, 43 percent expect end-of-year contributions to be about the same as last year, and 22 percent anticipate that end-of-year contributions will be lower.”
Thankfully, only 22% of nonprofits represented in the survey expect their year-end fundraising returns to be lower than last year!
We hope that your organization is back on the up-swing, and send our best wishes for a happy and prosperous new year!
Roger & Tom
Behavioral Science Q & A
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