Seize This Digital Day
The Agitator firmly believes that as the economic and psychological pandemic fallout grows deeper and darker, so grows the need for greater and greater understanding and use of evidence-based testing and research.
This is especially true in all things digital. If ever there were a time for disciplined testing, reporting and sharing of online fundraising and education, it’s now.
That’s why we’re urging you to mark your calendar and attend The Nonprofit Innovation and Optimization (NIO) Summit on September 30th and October 1st.
It’s FREE.
More importantly the information you’ll glean is likely to prove priceless. Here’s why.
This Summit is hosted by NextAfter, the firm that does more disciplined testing and reporting on digital than any other organization in the sector. Check out the right hand column on their home page and you’ll see what we mean. That’s also one of the reasons why The Agitator frequently reports on the results of their ongoing research; such as the effect of Covid-19 on digital ( here ) and how to best convert digital assets to donors ( here ).
Take a look at the range of training sessions, proven, research-driven strategies, and expert speakers (Dan Pallotta, Jen Shang, Reggie Rivers, and Jay Baer among many) on the Summit’s Agenda and then make sure you register free of charge today.
DonorVoice is partnering with the NIO Summit to apply the Copy Optimizer that we’ve been reporting on. (here, here, here). Already Copy Optimizer has been used to back test some of NextAfter’s library of A/B test (so far 100% correlation with winners and higher Copy Optimizer scores.) Right now, DonorVoice and NextAfter are testing original copy written with aid of Copy Optimizer.
Summit attendees will receive a briefing on NextAfter’s Multi-Channel Report –an audit of 47 direct mail appeals and 64 email appeals. After the Summit an Addendum will be provided containing Copy Optimizer scores for all these appeals.
With the economy worsening daily and with a rising number of nonprofits chasing a declining number of donors and declining digital channel trendlines (opens, clicks), now is the time to seize the advantage of evidence-based strategies, techniques and results. Don’t delay. Sign up –FREE—for the September 30-Octobeer 1 The Nonprofit Innovation and Optimization (NIO) Summit today.
Roger and Kevin
P.S. There is a premium attendance option that opens the virtual door to even more events, you should strongly consider that option when signing up.
P.P.S. Speaking of virtual doors, if you’re wondering what this virtual event will look like, here’s a preview of:
The Virtual Lobby…
The Virtual Auditorium
The Virtual Lounge
Attending the summit is entirely free. If you want to join this immersive virtual event and find innovative new ways to grow your fundraising and marketing, you can claim your free NIO Summit ticket here:
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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