Award Winning Blog - Agitator

M+R 2020 Online Benchmarks Released

On April 23d, the day the Covid-19 death count reached 50,000 in the U.S., M+R published its 2020 Online Benchmarks. [ You can also find an online session M+R did with NTEN on the study here. ] Although the data were collected before the coronavirus outbreak and the massive tumult and tragedy that’s followed, this […]

Learn More April 27, 2020

How to Get Your Share of the NEW PPP Money

Congress has passed and the president has signaled he’ll sign into law the legislation that makes an additional $321 billion available to small businesses and charities. We offer up some practical suggestions to perhaps help Agitator readers increase your chances of getting money. Because, as it turns out, the money does not flow based on […]

Learn More April 24, 2020

What Makes for Good Fundraising Copy?

At its core, it’s words. Google thinks an email is ‘good’ – meaning they don’t bury it in a spam or promotion or social folder – if it reads like something you’d get from a friend, something that sounds personal and involving based (in part) on the words used. And what about those “personal” and […]

Learn More April 22, 2020

Donor Preservation in the Pandemic

Each morning I start my coronavirus stay-at-home routine by making a list of the 10 things I’m grateful for that day. One of the items on today’s list: I’m grateful that I’m on the back nine holes of life. Although older age has its downsides when it comes to combatting Covid-19, it sure has benefits […]

Learn More April 20, 2020

Donor Advised Funds: Are You Missing Out?

A year ago in The $110 Billion Treasure Trove for Nonprofits the Agitator alerted readers to the immense potential of Donor-Advised Funds (DAFs). Here’s how Nick described this treasure trove: “Take a football field. Cover it to a depth of nine inches with $100 bills. That’s $110 billion.” Today, one year later, that amount has […]

Learn More April 17, 2020

Don’t Lead With Death

Questions about Planned Giving abound in the crisis climate of the coronavirus pandemic. Should we be communicating? Should we be asking? Pushing to get folks to make Will before the virus gets them? Some of these? All of these? None of these? By far the most helpful and thoughtful guide I’ve seen has just been published […]

Learn More April 15, 2020