Award Winning Blog - Agitator

“Zero Party” Data is the Best Party Data

To recap our previous post, zero-party data draws a distinction between first party data (i.e. data you have based on direct interaction with your supporters) that is voluntarily, willingly shared and that which is passively and (often) unknowingly collected. The latter requires inference and assumption, the former is knowing and understanding. There are three types […]

Learn More February 12, 2020

The Key To Curing Your Fundraising Ailments

Retention concerns? Privacy concerns? Opt-out/opt-in concerns? Regulatory concerns? Making content relevant concerns? All of these concerns can be effectively addressed—and solved whether you’re in a small organization or a large one– by First Party Data and it’s little known sibling Zero Party Data. Too good to be true? Nope. What we’re going to cover in […]

Learn More February 10, 2020

What Is Important to Your Donors? How Do You Know?- Part 3 of 3 on Donor Surveys

Consider this hypothetical but quite illustrative example of what many organizations (and the vendors conducting the work) might do to measure importance. Survey Question: Non-Profit X engages in the following activities. Please rate each based on their importance to you, with “0” being not at all important and “10” being extremely important. Providing clean water […]

Learn More February 7, 2020

Survey Question Design 101- Part 2 of 3 on Donor Surveys

A caveat upfront: Our view is that survey research, especially questionnaire design and analysis is not art but science. This means it is not a subjective interpretation of what is and is not good design and analysis. There are rules from the social sciences and the statistical sciences. Violations are sometimes subtle, sometimes egregious. The […]

Learn More February 5, 2020

Facts and Myths of Donor Surveys- Part 1 of 3 on Donor Surveys

“The only research you can trust is actual response to real fundraising. Surveys can reveal interesting and useful information. But they are no good at uncovering donors’ real motivations. The only way to know that is watching what they do.” That quote comes from a well-known blogger in the fundraising space. What it lacks in accuracy […]

Learn More February 3, 2020

Mango Chutney With a Hint of Burnt Hair. C’mon, Try It!

This 30 second spot inspired today’s post. CLICK HERE It reminded me of a question an Agitator reader emailed me some years back asking: “Why do you think most fundraisers are so resistant to innovation and change?” A good question. An important question. I attempted to answer that question three years ago when I first received it. […]

Learn More January 31, 2020