Award Winning Blog - Agitator

Has Gregorian Sabotaged Your Supporter Journey?

Yes, Gregorian, as in the 12-month calendar most of civilization has been using since 1582. (Though, it turns out Great Britain and its Empire didn’t convert from the Julian calendar until 1752 by which time they needed to correct for 11 days of discrepancy and so Wednesday, September 2nd, 1752 was followed by Thursday, September […]

Learn More January 29, 2020

Digital Fundraising: 2019 Year End Results and Insights

It’ll be a few more weeks until the definitive, multi-channel results on 2019 End of Year Giving (EYOG) for the sector are published by the Blackbaud Institute and The Fundraising Effectiveness Project. However, digital fundraisers take note. Late last week in a post (“Everything you wanted to know about 2019 EOY fundraising but were afraid […]

Learn More January 27, 2020

Finding the Real Donor-Centric Unicorn

Why do donors give? And how do we build our segmentation and “journeys” around who they are and why they give? If we need or want a label to guide us, and of course most of us do, enter the elusive term “donor-centric”. This is our sector’s magic unicorn that is rarely seen and yet, […]

Learn More January 24, 2020

Why Do Donors Give? And Why Do They Stop?

Seems like two questions worth knowing the answer to if you are in the business of trying to affect donor behavior. One of the main reasons they give has nothing to do with your specific charitable brand but rather, their using your charitable brand to deliver on, or otherwise reinforce, their innate sense of self. […]

Learn More January 22, 2020

POSTAL INCREASE ALERT: Urgent Action Needed

If you work with or for an organization that relies on mail impress your boss or clients by giving them a heads up on a real threat to their organization’s future. Better yet: take a few minutes and draft a letter they can send immediately to the Postal Rate Commission. If you’re involved with a […]

Learn More January 20, 2020

More Donors Vs. Better Donors: Intangibles

For our viewers joining the program already in progress, for the past two posts (here and here), Betty (arguing in favor of better donors over more donors) and Mo (arguing in favor of more donors over better donors) have been debating. Today, the final round of the debate: intangibles. Mo: The implications of focusing on […]

Learn More January 17, 2020