Award Winning Blog - Agitator

Cancer Wrote This Book

When we mourned the passing of John Haydon, our friend and inspiration, we noted that his last act was to finish a book that distilled his life’s work and insights. Kivi Leroux Miller of Bold and Bright Media led a team of four editors as they rushed to get John’s book, DonorCARE: How to Keep Donors Coming […]

Learn More March 20, 2020

A Closer Look at the Big Five and Personalized Persuasion

My last post introduced the “Big Five” or “Five-Factor” model of personality traits and offered a glimpse of the way personality insights can be useful for donor segmentation and campaign messaging. We’re sticking with these topics in this post but going a little deeper. A Brief History of the Big Five I want to first […]

Learn More March 18, 2020

Stop Toilet Paper Hoarding. Start Empowering Your Donors.

Everyone has an opinion and advice on what to do about the Coronavirus Pandemic. Even ISIS has weighed in, warning its followers to stay away from Europe so they don’t get infected. Here at The Agitator we’re focused on the effects the pandemic will have on fundraising in hopes we can offer some helpful insights, […]

Learn More March 16, 2020

Fundraising Data- Part 3: Own Your Data

Looking back at the implementation of the General Data Protection Regulation (GDPR) with nearly 2 years of hindsight, it seems that almost everyone went crazy on the issue of consent and that pendulum is only now just starting to swing back to sanity. What was lost in the scramble and panic over consent was any […]

Learn More March 13, 2020

Fundraising Data- Part 2: The Need for Processing Speed

The Agitator has many helpful posts about how to effectively onboard donors, what to learn from them, how to thank donors, and what that post-acquisition journey should look like. BUT…all this good advice is for naught if you don’t have fast or timely data systems. Effective thank you’s, effective donor journeys, and effective retention all hinge […]

Learn More March 11, 2020

8 Key Steps for Turning Data into Fundraising Information

Editor’s Note: More and more organizations are using a variety of software applications to meet their fundraising and activist needs. Perhaps a CRM for the main database of record, then a digital application for advocacy, another for social media, an additional one for major gifts and yet another for events. All too often this mashup of software […]

Learn More March 9, 2020