Award-Winning Blog


Are We Improving on Silence? Search Engine Advertising Edition

Let’s say you are doing your first online advertising campaign.  The first terms you advertise in the search engine listing is your organization’s name.  Or the first audience you advertise to on the social networks are the people who are already your fans. This makes perfect sense.  In the land of concentric circles on a […]

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A Christmas Carol, part 2

We at the Agitator have had an exclusive opportunity to talk with one of London’s leading philanthropists, Ebenezer Scrooge.  He talks about his giving patterns, criteria, and where he sees the sector going. NE: Thank you for joining us today.  As I understand it, you started your giving about five years ago. ES: Five years ago […]

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Riding the Unicorn

Like hunting dogs ranging back and forth in pursuit of a scent far too many fundraisers, often egged on by their boards and CEOs in search of a silver bullet, are chasing the next new thing. Fundamentals and proven basic practices be damned. I suspect the reason lies somewhere between some folks’ inherent love of […]

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A Giving Tuesday Surprise

I hope everyone is having a wonderful, profitable Giving Tuesday today.  In celebration of this nonprofit holiday, I’m offering the Kindle version of my book The New Nonprofit for $2.99 today only.  Hope you enjoy! Nick

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Two Low/No Cost Tips to Boost Year-End Revenue

Time’s running out.  It’s too late to implement some elaborate year-end strategy. BUT…here are two Agitator tips –one free and one costing no more than $20—that any organization, small or large, can put in place quickly and easily to boost year-end revenue. Tip #1:  Database Address Update.  Estimated Potential Benefit: 5%-7% Revenue Boost   [Estimated […]

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Happy Thanksgiving!

We are grateful for the time you give The Agitator. We are grateful for your thoughts and Comments.                                   We are grateful for the work you do for Others. We are grateful for YOU. Happy Thanksgiving! Roger and Nick […]

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