Award Winning Blog - Agitator

Finding the Real Donor-Centric Unicorn

Why do donors give? And how do we build our segmentation and “journeys” around who they are and why they give? If we need or want a label to guide us, and of course most of us do, enter the elusive term “donor-centric”. This is our sector’s magic unicorn that is rarely seen and yet, […]

Learn More January 24, 2020

Why Do Donors Give? And Why Do They Stop?

Seems like two questions worth knowing the answer to if you are in the business of trying to affect donor behavior. One of the main reasons they give has nothing to do with your specific charitable brand but rather, their using your charitable brand to deliver on, or otherwise reinforce, their innate sense of self. […]

Learn More January 22, 2020

POSTAL INCREASE ALERT: Urgent Action Needed

If you work with or for an organization that relies on mail impress your boss or clients by giving them a heads up on a real threat to their organization’s future. Better yet: take a few minutes and draft a letter they can send immediately to the Postal Rate Commission. If you’re involved with a […]

Learn More January 20, 2020

More Donors Vs. Better Donors: Intangibles

For our viewers joining the program already in progress, for the past two posts (here and here), Betty (arguing in favor of better donors over more donors) and Mo (arguing in favor of more donors over better donors) have been debating. Today, the final round of the debate: intangibles. Mo: The implications of focusing on […]

Learn More January 17, 2020

Farewell to Nick

Today we say farewell to Nick who’s leaving DonorVoice to become the Chief Brand Officer at Moore DM Group. It’s always tough to lose a first-rate writing and brainstorming buddy from the Agitator foxhole. And believe me, Nick’s tossed his share of grenades that questioned conventional wisdom and complacency from his perch here. So, on […]

Learn More January 16, 2020

More Donors Vs. Better Donors: Long-term and External Benefits

To review, in our Monday post Betty (arguing in favor of better donors over more donors) won a slight victory over Mo (arguing in favor of more donors over better donors) in talking about costs of fundraising. Today, they will debate again: this time on the topic of external benefits of donors. Mo: The case here […]

Learn More January 14, 2020