Award Winning Blog - Agitator

Audience Building and Facebook

There are a few big reasons, as with Google, why the initial gold rush window with Facebook is closing. Replaced organic reach. We know that organic reach on Facebook is nearly non-existent – instead it’s pay-to-play. We noted this in our constituent acquisition white paper and the big brands are acting on it. There are […]

Learn More November 6, 2019

Audience Building and Google

The list and data world are changing fast. What worked for you last year may not work this year. If you relied heavily on Google or Facebook to find new donors you may be in for a shock. The purpose of this week’s posts is to better prepare you for 2020. Here are the main […]

Learn More November 4, 2019

Starbucks-With-A-Clipboard

The line at Starbucks stretched though the store and out onto the sidewalk. Impatient and agitated Customers grumbled loudly. I patiently waited my turn in line, determined to see the cause of this holdup. Finally, I placed my order and handed the cashier my credit card. She shook her head and instead handed me a […]

Learn More November 1, 2019

The Insanity and Stupidity of Ignoring and Offending Women

Women are both a powerful and growing force for growth in giving. So, why in the world do so many organizations stick to “best practices” of 40 years ago when a greater proportion of donors were men? Maybe because too many nonprofits are led by out-of-touch men… maybe because changing old habits and processes takes […]

Learn More October 30, 2019

Gender, Race and Fundraising Myths

Fundraising Land is filled with myths. Like… …” immigrants don’t give” …” race matters when it comes to giving” … and on and on. I’m sure you’ve heard a dozen more. Unfortunately, without data it’s difficult to separate myth from fact. Fortunately, we now have an important study—the first to explore the intersection of race, […]

Learn More October 28, 2019

My Hero

Courtesy of Imgur.com/Democats.com Roger

Learn More October 25, 2019