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Award-Winning Blog

Popular Posts in 2018: Why I Hate the Donor Pyramid

First posted on June 27, 2018 All pyramids are lies: They have a dishonest scheme named after them. They will not keep your razor blades sharp or apples fresh. They messed up the four food groups. Maslow’s Hierarchy of Needs isn’t really true (there are fundamental needs, but there isn’t a hierarchy and people pursue […]

Learn More January 4, 2019

Popular Posts in 2018: 7 Easy Retention Wins

First published on October 17, 2018 My local mechanic has a sign over his workbench: “I can explain it to you, but I can’t make you understand it.” Visions of that sign popped up as I worked on The Top Five Barriers to Retention post. That’s when it occurred to me that there are many well-intentioned folks […]

Learn More January 2, 2019

Popular Posts in 2018: The Slow, Painful and Costly Death of the Full Service Agency

First published on July 5, 2018. Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived its usefulness. More pointedly I wondered whether in fact they’re actually a danger to the sector. Today, I’m revisiting this issue because, if anything, I’m […]

Learn More December 31, 2018

Popular Posts in 2018: Donors Are Ticked Off By Excess Solitication

First posted on February 1, 2018. Why do results decline as volume goes up? At a basic level, each new communication cannibalizes results from those communications around it. Looking at one study here, researchers found that each additional mailing generated 1.81 Euro in revenues, but that 1.21 Euros of that was cannibalized from future mailings. Thus, […]

Learn More December 28, 2018

Popular Posts in 2018: Direct Mail Not Yet Dead

Editor’s Note: Between Christmas and January 7th The Agitator Global HQ is undergoing some renovation and renewal. The bowling alley is being resurfaced which, in turn, produces a tornado of dust requiring a thorough cleaning of the library collection not to mention the work space of our poet-in-residence. Consequently, we’ve decided to use this period of renovation and renewal to repeat 5 of our most popular posts of 2018. If you’ve already etched these gems in your mind we hope you’ll share them with colleagues. And, as importantly, we urge you to send along any suggestions for […]

Learn More December 26, 2018

We Suggest You Have A Merry Christmas

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Learn More December 25, 2018

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