Award Winning Blog - Agitator

The Agitator Christmas Tradition Continues

For some it’s the Yule Log. For others, mistletoe, For still others, mincemeat pie. For us, it’s Christmas carols. Here is The Agitator’s most enduring tradition. For our 12th Christmas, and into our thirteenth year, we urge you to get into a mirthful holiday spirit by enjoying to this unforgettable rendition of O Holy […]

Learn More December 24, 2018

Let’s Get Small with Micromoments

When was the last time you wondered who that actress is and what you knew her from? When that happened, were you content to just not know? No. Not knowing is so 1990s. And so are not comparison shopping, not buying, not receiving what you buy for weeks, not hearing about your donation, not being […]

Learn More December 21, 2018

Let’s Get Small With Impact

We have big missions. End hunger. Create a just society. Save the whales. But those aren’t the calls to action that make people give. First, we need a call to action that is about a unit – person, animal, or story. Our behavioral science unit talks about the identifiable victim effect as one of a few […]

Learn More December 19, 2018

Sorry Santa, We’re Closed!

I never fail to marvel at the bizarre behavior of many nonprofits when it comes to year-end giving. Let me explain. For almost every charity the period between Christmas and New Year’s is a heavy period for giving. For some groups as much as 25% of their annual revenue arrives in those final weeks. Many donors—particularly […]

Learn More December 17, 2018

First, Do No Harm

A warning to those who have had a stillborn child – you may want to skip down to the bolded line below. Gillian Brockell had a tweet on Tuesday about grief and algorithms worth a read: An open letter to @Facebook, @Twitter, @Instagram and @Experian regarding algorithms and my son’s birth: pic.twitter.com/o8SuLMuLNv — Gillian Brockell […]

Learn More December 14, 2018

5 Tips to Kill Stupid Ideas and Still Keep Your Job

Among the hackneyed phrases I most detest: “There are no bad ideas.” Sometimes the phrase is offered up at the start of “brainstorming” sessions, to encourage the shy. Sometimes it’s delivered to invisible eye-rolls and silent sighs by the chair of the board or a big donor. Civility and silence at any price. But, the […]

Learn More December 12, 2018